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LEFEBRE Kristof

 

I have over 10 years of experience as a pharmacist and entrepreneur, working with customers in a multicultural setting as well as leading a fast-growing pharmacy specialized in dermo-cosmetics and skincare products. I had the opportunity to observe and analyze the magical "chemistry" between all aspects of cosmetics and consumers.The challenge to blend science, marketing, legal aspects, emotions and luxury involved in the cosmetics and perfumery business triggered me to change my career path. Selling my companies in 2015 gave me the opportunity to start studying again at ISIPCA, the Université de Versailles Saint-Quentin-en-Yvelines (France), the London Fashion College (UK) and the Università degli Studi di Padova (Italy)  and to make the next step in my professional and personal development.

I would like to pursue a career growth path where I can canalyse my dedication and energy like I did before in my own pharmacy. But now at another level and being able to think and act more globally with a specific interest in product and brand management of perfume and cosmetics of fashion labels.

 

 

 

 

 

 

 

 

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Personal interest

Fragrances and Cosmetics. It's more than just trying, loving or hating...

Wherever I travel, I try to visit  department stores as well as boutiques. To observe how customers and sales people behave. To analyse presentation, price-setting, advice, atmosphere,... but also to enjoy the beautiful world we do create!

Fashion photography, and of course photography and trailers or videos for cosmetics, by Mario Testino, Armin Morbach, Miles Aldridge, Hedi Slimane and many more.

Contemporary and tribal art opens my mind.

Modern Architecture In 2016 we've built in collaboration with A154 Architectures (BE) a new house and the offices of my husband's business. Since I strongly believe in a more sustainable way of living; we've challenged ourselves to build a energy positive, passive-massive concrete  house. The concept of the building is to reduce the need of energy and our ecological footprint and to produce more energy than we use.

Mens sana in corpore sano. I like city running and hiking expeditions in the most remote areas of the world with friends and family (2014 Mont Blanc and 2015 Kamchatka Russia). Mongolia and  Namibië are on the top of my bucket list.

 

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2017-2018 Master in Business and Management

Kristof is currently studying at the Università degli Studi di Padova, Italy.

Program: Three electives dedicated to the Fragrance & Cosmetic Industries : new product development, environmental management & regulatory affairs, operations management in the Industry - Accounting & Finance - Management in Organisations - Marketing Management & Customer Behaviour - Operations Management - Advanced topics in Management - Strategic Management of the Enterprise - Business Plan

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2017 London College of Fashion - Short courses

London College of Fashion, University of the Arts

Because of the synergy of Fashion and Cosmetics, Kristof follows regularly short courses at the LCF.

- Fashion PR

- Consumer Psychology

- Colour Psychology

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2016-2017 European Fragrance and Cosmetics Master

Kristof has studied the EFCM at the Université de Versailles Saint-Quentin-en-Yvelines in collaboration with ISIPCA Versailles, France. He has graduated with 'Mention Très Bien'.

- Formulation and Evaluation of Cosmetics and Fragrances

- Registration and Quality

- Scientific topics

- General Culture

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Fragrances and Cosmetics

"Next to the counters, there was a perfume-bar of Roger&Gallet. Observing the smile on the face of  customers  when sniffing the smelling strips was amazing. Patients suffering from mental illnesses who were never able to smile, were instantly better when they tried the perfumes. Or the instant happiness when feeling the texture of a new serum, bodylotion or eye contour. Is any medicine stronger? I became fascinated by the skin in all its aspects: covered by fashion, cared by cosmetics, sensual in photography and kissed by a perfume." (2015)

 

Kristof had the opportunity to observe and analyze the magical "chemistry" between all aspects of cosmetics and consumer during the many years in his pharmacy.

 

The challenge to blend science, marketing, legal aspects, emotions and luxury involved in the cosmetics and perfumery business triggered him to further specialize.

 

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2015 - 2017 Newborn Dino

Kristof founded Newborn Dino BVBA: a consultancy company in omnichannel strategies for pharmacies based on his own experiences and story.

Together with his partner, owner of a  surveyor and valuation company, they prepare and optimize pharmacies for mergers and acquisitions.

Kristof focuses on the pharmacy and omnichannel side, his partner focuses on the bricks and mortar.

In 2016 Kristof also started the creation of the communication platform NESTOR: a valuable tool for pharmacists to coach their patients.

 

 

 

 

 

 

 

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2015

The preparation of the move of the pharmacy to another location with a triple of available retail and work area has led to the successful transaction of the Apotheek Sluizeken Gent BVBA, mijnhuid.be and Christophar E-Commerce in 2015.

 

 

 

 

 

 

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2011 - 2015 mijnhuid.be

The creation of the online platform about skin problems and appropriate care created with a team of experts (Dutch version).

Kristof was member of advisory boards, among which there was a study to launch a young Swedish brand of skincare products in Belgian and Dutch (para)pharmacies and the introduction and evaluation of the relaunch of a French brand of skincare products in Belgian pharmacies.

 

 

 

 

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2006-2015 Christophar.com

Kristof, a pioneer in the Belgian E-commerce, launched the first online "parapharmacy" in Belgium in 2006.

Profitable from the first day due to a strong omnichannel approach.

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2004-2015 Pharmacist Owner

At the age of 23 and still studying at university, Kristof started his career and bought his own small pharmacy in the center of Ghent.

Every year, the profits increased by 10 to 15 percent. Staff grew from 1 to 5 in 10 years.

A pharmacy specializing in dermatology and dermo-cosmetics and nowadays one of the biggest pharmacies in the city.

 

 

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LEFEBRE Kristof  Kouterbaan 16 9830 Sint-Martens-Latem  Belgium

+32 488 821 607          

Skype lefebre.kristof     Visit LinkedIn Profile

 
 
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